A WHITE ROOF that reflects 80% of sunlight will stay about 55°F COOLER than a gray roof that reflects only 20% of sunlight. This saves energy by reducing the need for air conditioning. Learn more.
How to Get Power Over Energy
Knowledge is Power!
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Knowledge is Power!
Put yours to the test with our new Quiz Game and find out if you’ve been paying attention.
What We're Up Against
Featured Insights & Stories
Conservation November 7, 2023
Can White, Reflective Roofs Help Cool Our Rapidly Warming Cities?
This past summer was both the hottest one on record and predicted to be the coolest one in our future.…
This past summer was both the hottest one on record and predicted to be the coolest one in our future.…
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News October 26, 2023
How Can We Create the Best Future for the U.S. Electric Grid?
The transition to cleaner energy is gaining momentum in the U.S., driven by consumer demand and the lower costs of…
The transition to cleaner energy is gaining momentum in the U.S., driven by consumer demand and the lower costs of…
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Conservation October 4, 2023
How Consumers Can Help Power the Energy Transition
With the increasing frequency of climate-related disasters, our children are growing up in a changing world. This is a growing…
With the increasing frequency of climate-related disasters, our children are growing up in a changing world. This is a growing…
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Who's Behind All This?